Pricing Table Topics: Ace of Hearts (opens in new tab)

This one is the Ace of Hearts from the Impact Pricing card deck. It is true, the single most profitable pricing decision any company can make is to adopt value-based pricing. Now value-based pricing is hard to do, but it has a really simple meaning. It means charge what your customers are willing to pay. If you had the ability to read your customer's mind and you knew exactly the most that they would pay for your product, then you could charge that and you'd win the deal. And you couldn't hav...