Pricing Table Topics: Ace of Spades (opens in new tab)

This one is the Ace of Spades from the Impact Pricing card deck. First, companies really do exist to create value for customers. Think about what you do as a business. Everything you do is to get a customer to pay you money. And the only reason a customer would ever pay you money is if you are delivering more value to them than they're receiving. And so, our entire company needs to be focused on how do we create more value for customers? How do we deliver more value? How do we communicate the...