Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value (opens in new tab)

This one is the King of Diamonds from the Impact Pricing card deck. We know that customers trade money for value. They're buying value, but what kind of value? There's lots of ways to break value up, but in this meme we want to talk about the difference between perceived value and real value. Let's imagine there is this true measurable amount of value. For example, maybe I'm selling a gold coin and that gold coin actually has a value that I could look up online and say, what's the value of th...