Pricing Table Topics: King of Hearts – Value Comes from Problems Solved and Results Delivered (opens in new tab)

This one is the King of Hearts from the Impact Pricing card deck. We often think about, what is value? And we think of value-based pricing, it's what's a customer or buyer willing to pay. And so, their willingness to pay has everything to do with how they perceive the value of our product. So, what is that value? Well, it turns out nobody actually wants to buy your product. What they really want to buy are solutions to their problems. And so, how do we think about that? If we want to think ab...