Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing (opens in new tab)

This one is the Queen of Diamonds from the Impact Pricing card deck. We often talk about how we want products that are different from our competitors. And if we think about what we want to build, we want to build products that are better, that are somehow differentiated. And when we do that, we've truly built value for our customers because our products are better than our competitor's products. However, sometimes our customers don't know that our products are better. And if they don't know o...