Pricing Table Topics: Queen of Hearts (opens in new tab)

This one is the Queen of Hearts from the Impact Pricing card deck. Value-based pricing has many different meanings. Different people use it differently. Oftentimes, it's used to say, what's the value of each individual feature that's different between your product and your competitors, and add that to your competitors price. And by the way, that's a great way to think about value and value-based pricing. But the easiest definition I've heard of for value-based pricing is, charge what your cus...