Impact Pricing: Procurement and Sales in Impact to Value Pricing with Jens Hentschel (opens in new tab)

Jens Hentschel's passion is B2B relationship management and is especially interested in the interaction between the two sides at the negotiation table: buyers and sellers, suppliers and customers, sales and procurement professionals. In this episode, Jens delves into the role of procurement in guiding the internal stakeholder's buying journey on the supply side, while the sales professional assists in facilitating a value-based negotiation. Why you have to check out today's podcast: Gain a co...