Impact Pricing: Quantifying Value: The Key to Selling with Confidence with John Mansour (opens in new tab)

John Mansour founded Product Management University to unlock one's full growth potential by making quantifiable customer outcomes the starting point for everything. In this episode, John explains the concept of buyers trading money for value. Therefore, it is crucial to consider the quantifiable value aspect, as it forms the basis for developing effective pricing strategies. Why you have to check out today's podcast: Understand why it is crucial to prioritize providing value to customers when...