Impact Pricing: Rebates as a Strategic Tool in Pricing: Transforming Customer Behavior and Driving Profitability with Mark Gilham (opens in new tab)

Mark Gilham is an experienced senior executive with a proven track record in finance, strategy, and consulting. He brings deep expertise in driving commercial success, improving operational efficiencies, and influencing industry best practices. In this episode, Mark shares the transformative power of rebates as tools for driving both customer behavior and operational efficiency, rather than just cost-cutting mechanisms. He highlights the importance of designing rebates that align with busines...