Impact Pricing: Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu (opens in new tab)

Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large scale pricing transformations. In this episode, Stephan highlighted the utmost importance of understanding the value delivered to customers before setting prices, emphasizing a value-first approach to pricing strategies. Why you have to check out today’s podcast: Learn the significance of focusing on a specifi...