Impact Pricing: The Four Conversations That Change How Buyers Decide with Blair Enns (opens in new tab)

Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and consultants move from being treated like vendors to becoming trusted advisors. In this episode, Blair joins Mark Stiving to unpack the hidden dynamics behind how buyers decide who they trust, who they listen to, and who they ultimately hire. They explore why selling expertise is fundamentally different from selling products, how authority is es...