Impact Pricing: The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley (opens in new tab)

Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the co-authors of The Pricing Sprint, a practical framework that helps organizations make better pricing decisions through customer insight, behavioral science, and cross-functional alignment. In this episode, Jenny and Ann explore why pricing is ultimately a human problem—even as AI becomes more capable of analyzing data, running scenarios, and optim...