Impact Pricing: The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon (opens in new tab)

With over 25 years of experience in pricing strategy, analytics, and customer relationship management, Adrienne Gordon is passionate about empowering businesses to leverage pricing as a long-term strategic advantage and a path to self-actualization. In this episode, Adrienne delves into the profound impact of CEO decisions on overall company pricing. She explores the concept of 'value killers' such as the 'Bob Factor', the 'Lester Factor,' and ‘Cheryl factor’ illustrating how individual actio...