Impact Pricing: What Buyers Actually Pay For (Hint: It’s Not Your Product) with Mark Stiving and Rebecca Kalogeris (opens in new tab)

If buyers are predicting the future… and confidence determines when they act… what are they actually paying for? In Episode 3 of the Buyer Decision Series, Mark Stiving and Rebecca Kalogeris explore the next piece of the puzzle; and challenge a common assumption about value. Because what buyers pay for may not be what you think. Discover what buyers are really evaluating; and why understanding it can completely change how you talk about value and pricing. Why You Have to Listen: Understand wh...