Impact Pricing: Who’s Accountable When AI Sets the Price? Pricing Governance in the Age of AI with Steven Forth (opens in new tab)

Steven Forth, Managing Partner at Ibbaka and co-creator of Value IQ, joins Mark Stiving to tackle a topic most pricing teams are avoiding: pricing governance in an AI-driven world. This episode explores who owns pricing decisions when AI is involved, how companies should govern data and models, and why pricing leaders must step into a broader leadership role or risk having governance imposed on them by others. If AI is touching your pricing process in any way, this conversation will change ho...