Impact Pricing: Why 60% of Your Quotes Signal 'Negotiable' to Buyers (And Cost You Millions) with Bill Diggons (opens in new tab)

Bill Diggons, managing partner at Qittitut Consulting (yes, named after a fast-growing, healthy Inuit bear), shares 24 years of pricing wisdom earned across 182 projects in 57 countries. A disciple of pricing legend Tom Nagle and former oil industry marketer at Schlumberger and Halliburton, Bill reveals why single-column bids are leaving 3-5 margin points on the table and how tiering transforms B2B pricing. From Wagyu beef pricing psychology to semiconductor de-specification strategies, Bill ...