Impact Pricing: Why Pricing Feels Disconnected from Buyer Behavior (And What We’re Missing) with Mark Stiving and Rebecca Kalogeris (opens in new tab)

Before we talk about confidence. Before we talk about willingness to pay. Before we talk about buyer disconnect. We need to question something far more fundamental: What are buyers actually doing when they decide? In this pilot episode of the Decision Series, Mark Stiving and Rebecca Kalogeris unpack a deceptively simple idea that reframes how every purchase works; especially in B2B. They explore why value isn’t as concrete as we assume, why certainty is often an illusion, and why so many pri...