Impact Pricing: Why the Same Product Shouldn’t Have One Price (And What to Do Instead) with Bobby Moesta (opens in new tab)

Bobby Moesta is the President & CEO of The Re-Wired Group, where he helps companies understand why customers buy.He is the co-creator of Jobs to Be Done alongside Clayton Christensen, and has spent decades studying the demand side of innovation—what actually drives people to change, choose, and pay. In this episode, Bobby joins Mark Stiving to challenge some of the most common assumptions behind pricing and decision-making—starting with how buyers really think (and why it’s not what most comp...