Why Content Needs a Fingerprint, Not Just a Watermark (opens in new tab)

The content economy is breaking. AI platforms increasingly answer user queries directly, bypassing the websites, articles, and videos that publishers spent years producing. When someone asks an AI assistant about EU regulation, the assistant synthesizes an answer from multiple sources. The user gets what they need. The publishers whose reporting grounded that answer get nothing.This structural shift doesn't just affect revenue. It erodes the entire chain of provenance, attribution, and trust ...