Digital carbon platforms enable measurable demand-side mitigation: evidence from large-scale behavioral data (opens in new tab)

Demand-side mitigation is increasingly recognized as essential for achieving climate targets, yet empirical evidence linking individual behavior to measurable emission reductions remains limited. Here, demand-side emission reduction refers to measurable reductions in consumption-related emissions generated through individual low-carbon behaviors, including mobility choices, household energy-saving practices, workplace resource conservation, and low-carbon consumption. We evaluate whether digi...