EUIPO receives first sound mark application to protect against digital replicas and deepfakes (opens in new tab)

Giusy FerreriAfter Matthew McConaughey and Taylor Swift in the USA and a number of other applications before national trade mark offices (eg Italy), it is now the time of the European Union Intellectual Property Office (EUIPO) to receive what has been presented as the very first trade mark application covering personal attributes and through which artists are seeking to gain