Beyond RAG: Why Every AI Search Platform Is Now Agentic and What That Means for Your Content (opens in new tab)

Two and a half years ago, I wrote an article for Search Engine Land about how retrieval-augmented generation (RAG) was the future of search. That piece argued that RAG was not Google’s reactive answer to ChatGPT. It was the architecture they had been building since the REALM paper in August 2020. SGE (now AI Overviews) […] The post Beyond RAG: Why Every AI Search Platform Is Now Agentic and What That Means for Your Content appeared first on iPullRank.