Design for Real People, Not Brain Myths (15 minute read) (opens in new tab)

Widespread brain myths — like the goldfish attention span or the left-brain/right-brain divide — lead designers toward flawed solutions that hurt user experience. Game UX strategist Celia Hodent explains which misconceptions are most costly and what science actually says about how the brain works. Designers who can distinguish neurohype from peer-reviewed research make better UX decisions, waste less time on dead ends, and build on evidence rather than assumptions.