The awe-some paradox: The contrary effects of science media events’ modality on audience’s intention of science information-seeking (opens in new tab)

Awe-inspiring science events—from astronomical phenomena to scientific breakthroughs—are increasingly consumed through rich audio-visual formats that captivate global audiences. This study explores the psychological mechanisms through which the modality of science media events affects audience’s intention of science information-seeking. An online experiment (N = 356) reveals that experiencing [...]