You're the apple of my ambivalence: can the primary motivational aspects of GMO foods lessen GMO avoidance? (opens in new tab)

The United States population reports significant hesitance to consume GMOs. This article examines whether visual food cues can change attitudes, induce attitude ambivalence, and alter intentions to avoid purchasing GMOs. In a between-subjects experiment that varied the imagery cue (positive vs. coactive vs. no cue) accompanying GMO information, participants were randomly assigned to view a [...]