Is SEO Worth It? A Practical Framework for Evaluating ROI (opens in new tab)

Organic search remains massive, driving 53% of all website traffic. Yet the way people discover information has fractured. You’ve probably felt it yourself: you Google less, ask ChatGPT more, trust Reddit for recommendations and you use Claude when you want fast synthesis. Traditional search feels saturated with content seemingly written more for crawlers and less […] The post first appeared on .