Roku launches redesigned home screen with permanent ad (opens in new tab)

Roku began rolling out a redesigned home screen for Roku TVs and streaming devices in the United States on May 27, its biggest home screen change in more than a decade, with other countries to follow. The update adds a content-first "Top Picks for You" row, AI-driven "Quick Access" for frequently used apps, genre-based destinations, subscription browsing, search in key destinations, shortcuts and a collapsible menu. Roku said the redesign draws on user feedback and aims to make the home scree...