Meta launches paid app subscriptions starting at $2.99 (opens in new tab)

Meta Platforms launched paid subscriptions for Facebook, Instagram and WhatsApp on May 27, adding optional “Plus” tiers worldwide to its main consumer apps, Meta product chief Naomi Gleit said on Instagram. Instagram Plus and Facebook Plus cost $3.99 a month, while WhatsApp Plus costs $2.99 a month. The paid plans add features rather than replacing the existing apps. Instagram and Facebook subscriptions focus on analytics, audience and profile tools, while WhatsApp focuses on personalization ...