Apple plans price hikes as memory costs surge (opens in new tab)

Apple CEO Tim Cook said the company plans to raise product prices because memory and storage chip costs have climbed beyond what Apple can absorb, telling The Wall Street Journal that its efforts to shield customers had become unsustainable. Cook did not specify when prices will rise, how large the increases will be or which products will be affected. The cost pressure stems from AI data-center demand for memory components, especially DRAM and high-bandwidth memory used in AI servers, which h...