Meta launches $299 smart glasses without Ray-Ban branding (opens in new tab)

Meta launched a new Meta Glasses line starting at $299, or €309 in Europe, below its Ray-Ban Meta and Oakley Meta smart eyewear. EssilorLuxottica developed the glasses with Meta, but they sell under Meta’s own name rather than Ray-Ban or Oakley branding, with three frame families and 26 frame-and-lens combinations at launch. The new models include Adventurer, Fury and the Starfire/Kylie edition designed with Kylie Jenner, with the Jenner version starting at $399 in the United States and €419 ...