Apple signals price increases over memory costs (opens in new tab)
Apple CEO Tim Cook told The Wall Street Journal that price increases for at least some Apple products are “unavoidable” because sharply higher memory and storage costs have become difficult for the company to absorb. Cook did not say which product lines would rise or by how much, but reports cited possible increases for future iPhone Pro models, iPads and Macs. Industry reports linked the pressure to global demand for DRAM and NAND flash as AI companies buy more memory to train models and run...
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