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FIFA World Cup tests record pricing before kickoff (opens in new tab)

The 2026 FIFA World Cup opens June 11 with Mexico facing South Africa at Estadio Azteca in Mexico City, starting the first 48-team, 104-match edition across the United States, Mexico and Canada. The tournament runs until the July 19 final at MetLife Stadium in New Jersey, and FIFA-related reporting projects record revenue, including a $13 billion total cited by AFP. FIFA’s ticketing strategy has drawn business scrutiny. FIFA used dynamic pricing and repeatedly raised prices after tickets firs...

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