Apple launches Safari privacy ad targeting Chrome (opens in new tab)

Apple launched a new “Privacy on iPhone” advertising campaign promoting Safari as a browser that blocks web data trackers, using a video that depicts trackers as people following smartphone users and looking over their screens. The campaign also includes digital advertisements and city billboards, with the slogan “Keep data trackers off your back” appearing in Apple’s pitch for Safari privacy protections. The ad targets rival browsing experiences, especially Chrome, by showing chrome-colored ...