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Apple retools Siri strategy after 2025 AI meeting (opens in new tab)

Apple executives held a private meeting in early 2025 on problems with Apple Intelligence and the delayed next-generation Siri upgrade, Bloomberg's Mark Gurman reported in his Power On newsletter. Chief Executive Tim Cook did not attend; then-Chief Operating Officer Jeff Williams opened the meeting, and participants included Craig Federighi, John Giannandrea, Alan Dye and Mike Rockwell, according to summaries of Gurman's reporting. The discussion led Apple leaders to recommend management chan...

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