Apple raises Mac, iPad prices as AI lifts chip costs (opens in new tab)

Apple raised prices on Macs, iPads and several home devices on Thursday, saying it could no longer absorb rising memory and storage-chip costs tied to rapid AI data-center expansion. The changes raised the entry-level MacBook Neo to $699 from $599, the 512GB MacBook Air to $1,299 from $1,099, the 1TB MacBook Pro to $1,999 from $1,699, the 128GB iPad Air to $749 from $599 and the 256GB iPad Pro Wi-Fi to $1,199 from $999. The iPhone remains outside the current increases, but IDC analyst Nabila ...