Apple raises Mac and iPad prices as memory costs rise (opens in new tab)

Apple raised prices on Macs, iPads and several home devices, citing a sharp increase in memory and storage-chip costs driven by AI data-center expansion. The entry-level MacBook Neo rose from $599 to $699, the 512GB MacBook Air from $1,099 to $1,299, the 1TB MacBook Pro from $1,699 to $1,999, the 128GB iPad Air from $599 to $749, and the 256GB iPad Pro Wi-Fi from $999 to $1,199. Apple said the consumer-electronics industry faces an "unprecedented challenge" because AI data centers created an ...