Running a seasonally themed signup experiment with LaunchDarkly and ExpressJS (opens in new tab)
In this tutorial you’ll learn how to run an A/B experiment to give your signup flow some 🍁seasonally themed flavor ☠️, using LaunchDarkly and ExpressJS. All experiments should start with a hypothesis. Will changing the design to be a bit spooookier increase our conversion rate? Let’s find out!
Read the original article