Output isn’t design (opens in new tab)

·April 17, 2026 Design keeps being misunderstood in our industry\. New tools keep promising to generate interfaces faster, move words to product instantly, or collapse design directly into code\. The assumption behind them is clear: that design is the act of producing\. That is the misunderstanding\. The hard part of design is rarely generating the form\. It is understanding the problem well enough to know what and how something should exist at all\. There is use and place for these too...