Digital narratives of Indonesian culinary culture on YouTube: a qualitative speech act and netnographic study of food vloggers (opens in new tab)

This study examines how Indonesian food vloggers use speech acts to mediate culinary experience, locality, authenticity, and audience engagement on YouTube. Using qualitative content analysis with netnographic observation, it analyzes 1669 coded utterance units from 14 videos by seven Indonesian food vloggers: Tanboy Kun, Mgdalenaf, Nex Carlos, Ken & Grat, Anak Kuliner, Kubiler, and Boengkoes. The coding scheme adapts Searle’s illocutionary categories—assertive, directive, commissive, express...