People who browse social media but almost never post aren’t passive — they may have quietly opted out of the exhausting performance layer of modern life (opens in new tab)
There is a particular kind of social media account that looks abandoned but isn’t. The person behind it logs in most days. They read, they scroll, they follow links, they keep up with people they have not spoken to in years. They have not posted anything in months, and the last thing they did put […]
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