Geo-coding as a tool for risk assessment and the role of GIS in the insurance industry (opens in new tab)

Episode #45 - Mark Varley the CEO and founder of AddressCloud reminds us that geo-coding is not a solved problem and explains why and how inaccuracies during the geocoding process can have consequences in terms of risk assessment models used by insurance companies. Mark walks us thought how and why his company built its own geo-coder and why locating and describing addresses with rooftop level accuracy is the first step in building risk profiles. We also discuss the changing role of geo and G...