Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool ... (opens in new tab)

Emma Roth / The Verge: Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool — The streaming service's ad-supported tier now reaches 250 million viewers each month. … For the second year in a row …