Sources: Disney has sold more than 10 Super Bowl ad slots of 30 seconds for around $9M each, after sources said it was seeking $10M from advertisers (Brian Stei... (opens in new tab)

Covers Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers (EXCLUSIVE)

Brian Steinberg / Variety: Sources: Disney has sold more than 10 Super Bowl ad slots of 30 seconds for around $9M each, after sources said it was seeking $10M from advertisers — Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. … Disney has sold more than 10 30-second ad slots …

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