A look at Matthew McConaughey's novel legal strategy to fight unauthorized AI use of his image, which involves trademarking video and audio clips of him (Todd S... (opens in new tab)

Covers Can You Trademark Yourself? Inside Matthew McConaughey’s Novel Legal Strategy to Fight AI Theft

Todd Spangler / Variety: A look at Matthew McConaughey's novel legal strategy to fight unauthorized AI use of his image, which involves trademarking video and audio clips of him — The actor has secured trademarks covering his persona, hoping to deter unauthorized AI use. Will it make a difference?

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