What I keep seeing working with crypto companies under MiCA (opens in new tab)

I run brand and product work for crypto and fintech companies, and this year the same request keeps landing on my desk, worded slightly differently each time: we don't want to look like crypto anymore. It comes from payment companies, exchanges, stablecoin startups — the ones that spent years looking like "the future" and now want to look like a bank. Or rather, a neobank. The first thing they ask to kill is the gradient. This isn't taste finally maturing. It's regulation. Under MiCA you can'...