Episode 34: The Contraindications of Key Performance Indicators with Keith Perhac (opens in new tab)

Keith is the founder of SegMetrics, helping founders understand their true lead value using a data backed approach. On Air, Keith and Rob discuss why your KPI's might be setting up blinders as your create a marketing strategy for your businesses, how outliers can create a new train of thought in your marketing plan, and how to identifying strategies that can truly move the needle in testing conversions. Keith Perhac has delivered a few talks at MicroConf, from his first Attendee Talk back in ...