MicroConf Refresh Episode 30: Taking Down the Search Giants Helen Pollitt MicroConf Europe 2019 (opens in new tab)

Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include: • How to develop SEO strategies to outrank the industry giants • Standing out in the organic search results even when you’re not in first place • Getting your share of the search ...