Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11) (opens in new tab)

MicroConf 2013 Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth. Put your hand up if you are convinced of the importance of any of the following for your business: SEO/Adwords A/B testing Conversion optimisation Funnel analytics Onboarding/first-run experience Lifecycle emails/drip marketing Now. Keep your hands up if you think you’ve totally got th...