Introducing – Timex Goes Upscale with the Atelier Chronograph Automatic M1a Ti (opens in new tab)

Timex is one of those names in watchmaking that dominated with radically affordable, mass-produced watches. Like many others, the brand felt the crunch of the quartz crisis, largely shelving mechanical production. It did not have much choice but to embrace quartz. It was a smart move then, but they never truly lost their mechanical watchmaking […]