Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with… (opens in new tab)

It’s easy to feel like the SEO world is being tipped on its head lately. Every week brings a fresh wave of new methods, technical jargon, and AI acronyms. I've worked on Whiteboard Friday videos for a good few years now. And I've seen tactics cycle in and out of favor. But if you look beneath the surface, you'll find that the new tactics are often the same core fundamentals SEOs have spent years mastering.